Towards the end of last year, a friend very kindly introduced me to a project he’s been working on at real estate giants CBRE. It’s a residential development called George & Allen, located in the budding, post-industrial Sydney neighbourhood of Waterloo and just around the corner from this and this. It’s a really convenient area, close to the CBD, transport and Green Square, but also slapbang in the middle of all the unfolding action in Waterloo. Waterloo is home to a number of popular, Sydney-fied eating, drinking, shopping and entertainment establishments including Fratelli Fresh, PYD, Eveleigh Markets and The Carriageworks as well as the lovely Danks Street and just on the fringe of buzz buzz buzzing Alexandria.
It’s still early days and the site in its current form is a very well-conceived marketing suite and life-size show apartment, the latter fully kitted out to represent a typical one-bedroom George &Allen unit. There are a number of formidable role players involved in the design and construction of the development including Architecture by Turner, 360º Landscape Architects, Built and Hecker Guthrie, the latter being responsible for the space-saving and expectedly juicy interior fit-outs. (You may also remember my allusion to the development here.)
On that note, you’ve been living under a boulder if you haven’t heard of dynamic Melbourne-based design duo Hecker Guthrie. I wrote about this space a while back for Elle Decoration and I’ve been avidly following their work ever since. (Check out their website for a dose of pure interior fabulousness.)
What I also really liked about the set-up, was the overall branding of the marketing space. The team have made good use of the original buildings on site (large, abandoned factories with magically high ceilings) as well as an “open” space, which they’ve fashioned into an urban courtyard of sorts, giving you a sense of what it might be like to live within the proposed development.
I took a few snaps of the marketing space as well as the suite, the combination of which, had me momentarily considering a move to Waterloo. (But after last week’s post I think you all know that it ain’t a happenin’ . . . )